Yes, these are critical factors in digital marketing today that poorly affect the website visibility. Over the years, page loading speed is making a direct correlation between page speeds, bounce rate and visitor retention. Observing and monitoring the website page speed should be the most powerful priority for any website. For example, the experts of the best SEO Company in Australiawill help the companies to load their sites fast.
When your customers visit your website, you only have a few seconds to capture the attention of your customers. With a slow loading website, all of your marketing budgets get wasted when you lose customers on their first visit. In addition, slow-loading websites result in poor user experience and take a toll on your conversion rate. Therefore, it is essential to focus on some useful strategies to optimize your website for better speed and eliminate all the bad impactful things that are hurting your website. These optimization techniques will not only provide a better user experience but also allow the users to stay in touch with your brand in the long run.
What Does Google Say About Website Speed?
Google takes speed into consideration when ranking sites influence users to find you in the first place. This is especially true due to the mobile-first index. Along with desktop search results, mobile user experience is also now becoming a major role in search rankings. Moreover, the pages are indexed and ranked based on the experience they provide mobile users. Therefore, if you want to maintain your rankings and visibility, it is essential to know how to reduce the loading time of the website. Make sure your site has the ability to provide a quick, easy user experience on any browser or screen size.
A study has shown that “Improving a page’s load time by one second can result in an increase of between 10% and 20% in conversion rates.” It concludes that seconds can make a difference. However, how to increase this website speed? Let’s have a look at the following in detail.
Table of Content
Ways to Increase Website Speed and Conversion Rate
- Compress Images and Optimize Files
- Reduce the Power of HTTP Requests
- Remove Unnecessary Plugins
- Use Content Delivery Network
- Minify The Combine Files
- Improve Server Response Time
- Leverage Browser Caching
Ways to Increase Website Speed and Conversion Rate
·Compress Images and Optimize Files
Large images are one of the main non-technical reasons why pages load slow. These types of images actually add extra load on the server. That is why you need to monitor and optimize them to improve your website speed. You can edit these images without discrediting the quality.
In a comparison of other pages assets like scripts (399KB), CSS (45KB), and video (294 KB), images take up a quite large amount of HTTP requests to send. Therefore, before posting these images into your site, it is essential to run them through optimization software like Image Optimizer or Compressor.io. It will keep all your images below 150KB.
When it comes to file extensions, it is recommended to use SVG for vector images, PNG for images, and JPG is best for photographs. The smaller your files, the faster they load. Without editing them, you will always strive to accomplish much page speed optimization.
·Reduce the Power of HTTP Requests
HTTP (Hypertext Transfer Protocol) Requests are counted when a browser fetches a file, page, or picture from a web server. Downloading of different content takes up most of the website load time. It concludes that the more HTTP requests you need to load, the longer it takes for the page to download and retrieve them all. Furthermore, it will increase your web page’s load time.
·Remove Unnecessary Plugins
As you know, WordPress is featured with more than 50,000 plugins. Sometimes, developers install them, which specifically increase the load time in return. By adding more plugins, it will make your database process slow when a number of queries will run. Besides putting a huge strain on the database, extra plugins cause databases to bloat. This can affect their efficiency and consequently increases load time.
In addition, plugins that stay unused often are neglected when updating WordPress. Outdated plugins severely compromise security. Therefore, having too many plugins is never a good idea. When looking for how to speed up website performance, deleting all unused plugins is always a good place to start.
·Use Content Delivery Network
Content Delivery Network (CDN) is a collection of web servers distributed across multiple locations so content can be more efficiently delivered to users. It takes off the load from your service and supercharges your website performance. So, in order to give your website a huge benefit with CDNs, take time to evaluate your site. If there are unused scripts or CSS files across your site, then recognize it and resolve them accordingly. So, go through your website and check each page in order to remove unused styles from your website and decrease the size of your CSS file.
CDN replicates static elements of your website on the servers around the globe so that when a visitor comes to your website, it can upload the content from the closet server. It will dramatically decrease the website load time, which further will make a better user experience, lower hosting cost and provide higher search engine rankings.
·Minify The Combine Files
·Improve Server Response Time
Faster response time is necessary to increase the speed of your website. Search engines like Google recommend server response time to be less than 200ms. In case, if you are using a slow DNS, then the time will increase that it takes for browsers to locate your site. Other few steps to improve your server response time use a CDN and optimize your database. Plus, avoid using too many plugins, and delete the unused ones.
Many factors can affect server response time, including the volume of traffic, the type of software used by the server and the hosting solution used. As a general guideline, the server response time should be less than 200ms. This can be achieved by looking at different performance metrics and paying attention to things like slow database requests, lack of memory or slow routing. You will know whether there are any issues preventing people from interacting with your site properly by monitoring your server performance properly.
·Leverage Browser Caching
This is an essential factor for returning visitors because every time visitors come to your site, their browser downloads all the files like images, CSS, Java files. Once you turn on browser cache, the static files will store on the visitors’ browser so it will load faster when a visitor comes back to the page next time. Browser caching allows assets on your website to be downloaded to your hard drive once into a cache, or temporary storage space. These files can now be stored locally on your system, which allows subsequent page loads to increase in speed.
These above-mentioned ways are easy to implement. Optimizing and monitoring the website speed is absolutely essential for every type of site. There is a strong bond connection between site speed and conversion rate. So, spend some time looking through your site’s speed test results and look for the strategies that have the greatest impact on your load times. Focus on high-impact and take the necessary steps to get them into shape.