Best Social Media Management Tools

The Best Social Media Management Tools

A variety of social media management tools are used these days. Due to the variety of features available on social media platforms, these tools have gained importance. Well, if you don’t know about the best social media management tools, then we are here to help you.

In this post, we are going to tell you about the top tools used for managing social media accounts. Even well known digital marketing agencies are using these tools in their SMO packages. So before you buy any social media optimization package, must check that you have all the tools or not.

In this post, we have classified social media tools into three categories:


#1. Content Research Tools

The first category of tools used by social media marketers in their SMO packagesis content research tools. There are thousands of tools to generate content ideas and research topics. But we have listed the top ones for you.


BuzzSumo is one of the favorite tools of digital content creators. Hardly you will find any SMO packages without this tool. Not only for social media but, bloggers and YouTubers use it too.

Google Trends

A product by Google is always the favorite one for digital creators. If you are also looking for a trustworthy topic researching tool then Google Trends is the best one to use. You can find the search volume of particular keywords in particular areas.

Post Planner

Post Planner makes it easy for social media marketers to find ideas. No need to brainstorm to find new ideas for social media content. Use post planner and get trending content ideas.

#2. Content Management Tools

These tools will make it very quick and simple for you to handle social media accounts. No matter if you are a digital marketer offering SMO packages or managing your business accounts. You can use these accounts to save time. They help you schedule posts for the next few days, weeks, or even months.


Buffer has a variety of tools for social media accounts. From research to management tasks, you can do anything with a buffer.


Hootsuite is also a well-known tool used in most of the SMO packages. You can manage dozens of social media accounts with just a single tool. You can automate your tasks, schedule posts, and do much more here.

Social Pilot

What about managing all the social media accounts in one place? It will be a great thing to have social pilots included in your SMO packages.

Sprout Social

Sprout Social is one of the cool tools used by social media marketers these days. It’s unique, simple but cool user interface attracts more young social media users.


As its name states that it is also the best social media tool to have in your SMO packages. It can be used to schedule your posts for the future.

#3. Insight & Analysis Tools

The third type of social media tool is the insight and analysis tools. These tools help you see that your social media strategy is working or not. It helps you see the results of every post. These tools are a must-have for your SMO packages, following are some popular tools that you can use for honing your social media game.

Hubspot Social Analytics Tool

Hubspot social analytics tool has many features that will make you fall in love with it.

Tap Influence

This tool is the best if you want to analyze the influencers. Most businesses use this tool to find the right social media influencers for their promotional collaborations and campaigns, but you can also use it for competitor analysis.


This tool is best for SMO packages made for Instagram and Snapchat. They provide deep researched data about Snapchat and Instagram content.


This one is used by most of the eCommerce businesses that promote and sell via Instagram. This tool tracks a lot of things and generates reports.

Three types of social media tools are required in any SMO packages. The first ones are planners and research tools. They help you create content ideas. The second type of tool is used to schedule your posts and manage everything on autopilot mode. The third kind of tool provides you insights. So all these tools are important for social media growth.

Mansi Rana
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - SEO Reseller. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

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